Cameracraft Magazine Article – September/October 2020
Hello, this is an article Ian wrote for the September/October 2020 edition of CameraCraft magazine.
Pure Gold – Light your way to appetising beverage photography
Traditionally, studio lighting equipment was expensive. However, with far east imports and increased competition, prices have been dropping for some years now. However, the cheapest ‘light’ on the market costs much, much less than you think… and it’s actually pennies rather than 10s or 100s of pounds!
Those of you who know my work and how I shoot, will already know that I’m a big believer in relying upon a sound understanding of the behaviour of light coupled with simple technique, rather than using the latest newfangled gadgets.
So, bearing this in mind, let’s see how a piece of gold card, that costs around 10p, can transform your images by reflecting light that is already in your scene.
As with any advertising photography, beverage photography relies upon making a mundane object, in this case a liquid, appear to be alluring, dramatic, moody and desired. The viewer needs to see the image and immediately want to buy the product. If you’ve ever shot a liquid before you’ll know that they need to be backlit to get light passing through the liquid to show them at their best.
In this example, the glass of whisky and ice has a single light at the right side to light the glass and ice. The single light behind the glass produces a dark, yet classy backdrop for the hero glass & beverage. However, the initial results are far from appealing and the liquid and ice look dull, dark and un-appetising.
We were very happy with the article, that can be viewed in the September/October 2020 Cameracraft magazine.