Pure White Photography
In today’s culture of online retail high quality packshot images on a pure white background are vital to allow customers to clearly see what they are purchasing before they buy. Ian specialises in crisp, clear and stylish packshot photography that will make your products stand out from your competitors. High quality packshots lead to higher sales conversion rates and fewer product returns.
Great packshot photography shows your product ‘floating’ and is taken against a pure white background. A white background is generally preferred for e-commence sites and sales brochures as it avoids any distractions from the product. For a similar reason, we don’t use dramatic lighting like our creative product photography, but a flat, even light to highlight the product and capture all the details.