Pure White Photography
In today’s culture of online retail, high quality packshot images on a pure white background are vital to allow customers to clearly see what they are purchasing before they buy. Ian specialises in crisp, clear and stylish packshot photography that will make your products stand out from your competitors. High quality packshots lead to higher sales conversion rates and fewer product returns.
Great packshot photography shows your product ‘floating’ and is taken against a pure white background. A white background is generally preferred for e-commence sites and sales brochures as it avoids any distractions from the product. For a similar reason, we don’t use dramatic lighting like our creative product photography, but a flat, even light to highlight the product and capture all the details.
Clipping path: The subject is ‘cut-out’ from the background and can be placed over text, other images or backgrounds. Your images will be supplied as .png files with a ‘transparent’ background.
Coloured or textured backgrounds can be used to create the right atmosphere and image for your product. For example a background can be used to empathise your branding and logo.
Drop shadows or reflections can be added to highlight the product from the background, this adds extra depth and realism to the image.
A ghost mannequin can be used for clothing products to create a 3D effect, bringing your items to life and helping them to stand out!
While we’re producing your packshots we can also create high quality product images for you to use in advertising campaigns, hero images on websites etc.